Defining Who We Are and What Our Brand Stands for

Driven by a fearless mindset, Cypher Labs stand ready to apply our skills to the emerging blockchain space and solve the complex challenges of tomorrow and beyond. We are ready to build and empower our community as the intersection of talent and innovation, to deliver the best in modern engineering for a smarter tomorrow. We are Cypher Labs. Innovate Beyond.

Through our fearless community, we pioneer modern blockchain engineering to solve complex challenges that deliver incredible outcomes for a smarter tomorrow. We are Cypher Labs. Innovate Beyond.

Core statements

To contribute a community of innovators so together we can redefine what’s possible with blockchain.

To be the leading developer of blockchain talent and innovation.

Innovation
Embrace Innovation
We are ready to embrace the possibilities, utilising technology and our combined intelligence to redefine a smarter future.

We welcome knowledge at every level, seeking to further enhance our curious nature and push the boundaries from within.

We are energised by our work, ready to solve the challenges of tomorrow as one innovative collective.

Community
Develop Community
We are ready to build and empower our community, acting as the intersection for innovation and talent engagement.

We celebrate the differences in our team and those who join our community, so the collective dream can become reality.

We appreciate every input, no matter how small, and harness the opportunities from whatever we discover.

Fearless
Play Fearless
Driven by a fearless mindset and galvanised to apply our skills to an emerging space.

We are disruptive in our approach and ready to play in the arena of creativity.

We are here to work hard but share in the spoils because, to us, solving the challenge is what drives us each and every day.

Smart
Solve Smart
We are ready to harness our collective problem solving ability to deliver the best in modern engineering.

We believe the smartest solutions come from focused research and an sophisticated application.

We are dedicated to our craft, our people and our connected ambition to deliver on our big ideas for the benefit of everyone.

Persona

Believers in disruptive creativity, driven by an appetite for exploration and transformation.

We are: intelligent
But we’re not: intimidating

We are: enthusiastic
But we’re not: unrealistic

We are: fearless
But we’re not: reckless

We are: confident
But we’re not: arrogant

We are: discrete
But we’re not: distant

We are: adaptable
But we’re not: ad-hoc

Innovate Beyond

Logo

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Symbol

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Tagline

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Colour Palette

Click the coloured box to copy the hex code (#) to your clipboard

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Winter Forest

PMS: 316
CMYK: 100-10-29-68
RGB: 0-72-83
#004853

Orange

PMS: 1505
CMYK: 0-64-100-0
RGB: 255-104-0
#FF6800

White

CMYK: 0-0-0-0
RGB: 255-255-255
#FFFFFF

Stone

CMYK: 0-0-0-10
RGB: 230-230-230
#E6E6E6

Slate

CMYK: 0-0-0-35
RGB: 179-179-179
#B3B4B4

Sage

CMYK: 40-0-29-0
RGB: 143-215-198
#8FD7C6

Smokey Black

CMYK: 100-10-0-92
RGB: 0-18-20
#001214

Typography

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Applications

Below are some examples of how our brand comes to life across various printed and digital applications.

Our brand look has been developed with our community in mind. One that reflects our vision and commitment to them and how we want engage.

A modern simple yet confident approach is what we aspire to achieve in all our communications.

Designed with flexibility and structure to comfortably convert from printed documents to engaging fresh digital communications.

The examples shown below demonstrate this flexibility and how brand look can adapt to our audience so we are always communicating with maximum effect.

If you have any questions or seek clarification on developing collateral please speak to the brand creators via the contact form at the bottom of the page.

Approvals

Guideline Usage

Issue of these guidelines, or any part thereof, is for the purpose of informing recipients of graphic standards and does not constitute an authorisation to reproduce any of the marks and elements it relates to.

Approvals

All applications of this Logo and/or any other Logos or graphics provided with these guidelines must be submitted for approval to the Brand Team prior to release or production.

Usage Rights

Only authorised parties may use the graphics in these guidelines. Usage rights will vary between organisations. Please refer to your contract, or contact your Account Manager, to confirm your usage rights.

Asset Usage

Access and usage rights to intellectual property and graphics provided in these guidelines are subject to change. Please check that all imagery is approved for final use and all agreements are in place.

Contact Us

Need some help or require some additional information on your brand components? Please get in touch via the contact form.

All emails will directed to the brand creators and a response will be be with you shortly.